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Date: 29 March, 2017
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Review “what it is

To explore what it could be

To judge whInnovation growths from creativeness, and YES! creativeness can also be trained!

Today we want to present you the method to achieve a Creative Problem Solving (CPS). This kind of way to work was developed by Alex Osborn, the “inventor” of the Brainstorming, a useful resource widely used by the companies in order to solve different problems.

It is an organisational skill which allows you to work with specific, critical thinking and creative techniques to get the achievement of sustainable, innovative and useful results.

During the development process, what you are really doing is :

at it should be

To evaluate what it may be

To decide on what to commit now

All to achieve a new idea that becomes the new what it is



Every former stageis related to the preparation, construction and formulation of all the problems we are dealing with. This means clarifying the difficulty, collecting the data and reframing the problem.

Once the issue is adequately stated, it is time to begin with the production of the brainstorming session towards a solution. There are two different stages in order to attain the best plan.

The first one, divergent form one to another, aims to develop as many ideas as possible. The other one, convergent, works to select the most suitable and feasible idea for us.

Those which best fit are developed in order to find the solutions to the problems. This means that it is time to search for resources, and also disadvantages, before putting it into practice.

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Date: 28 March, 2017
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Ilustración de Lucia Be

Today, in Scwuimac!, we woke up with an ashy heart.

The Northwest is burning and yet some dear to focus on the Northeast… not understanding that they will never be able to see the independence of Catalonia or if they would die in flames first. 

The number one rule, which rules the Business by Projects, is based on giving priority to the basics. We dream with a selfless, anonymous and fair forest policy. As fair as “The Earth belongs to everyone”. If we don’t take action in the essential and focus on the most important, that desertification we though was really far, will be seen with our own eyes.

We are very excited about the fact that all neighbours are being really solidarity with their land. We can see through the Lucia Be drawing that, that Monday night, some local, with its own voice, became a Project Manager and, with the available resources, made a real T E A M and tried to put the problem out. All our admiration for them all. We couldn’t have done better.

One of the main problems for the scale of the disaster, even caused by terrorists, is the severe drought which is taking place in Spain, directly related to the climate change. This is another priority for those who pull the strings that may be taken into account.

We want to leave you here what Javier Ruiz Taboada said: “Time to time” which means the madness that we are going through this October, more grey than ever.

Time is what happens with us,

Meteorology is what ignores us.

Good proof is that this autumn is passing by, and wide.

It is being a season without trains, underground, empty…

Not even Penélope wanted to stay at the bench of the platform.

Not rainfalls, except from those that politics offer us.

But everything suggests that changes are about to come.

Rains will come on Tuesday, not perfect timing, but welcomed.

It is also said by those who know that cold has past the due date and it is about to brake snows.

We will attend the delivery of the north and the heating. They will no longer be on strike in the sky and will begin to contribute in the pollution cause.

It looks like, in the end, Santa Claus is climbing the balconies each Christmas. He won’t come tan, not even wearing a trikini. It is not going to be necessary to open the pools.

But, do not trust, meteorology it not a precise science and, at any moment, it can upset you.

Until here, I can predict.

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